Canon Client Research.
Target Audience and Audience profile.
Audience. We were given the task of creating a survey on google forms. Conducting a survey in order to round up enough information to understand who our audience will be. Knowing our audience was extremely important going forward in our project because we had to have an audience to focus on for our advertisement. Without this information we would be left with an advert made for ourselves rather than other people which would defeat the point of the project we were given. Having age and gender as the first two questions were the most important. It shows who our general audience is and what would be appropriate to include in our advertisement. The results told us that 73.3% of the people that took part in the survey were aged 15-18. Giving us the freedom to assume other things about our audience. 40% of the results identified as male, 45.7% of the results identified as female. This means that gender will not be a main focus in our advertisement as there is no need for it. The n...
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