alambmedia

  Western Shootout Pre-production We were given the task of creating a short video showing a western shootout. This task was done in order to further our knowledge with practical work. It gave us time to figure out how premiere pro works so we would feel more comfortable using it in future projects. The task also accompanied using cameras and camera equipment we could use to capture the shots we needed.   To start we had to create a storyboard, it didn't have to be super detailed, just enough of a plan to know what we were going to do during our video. We did this to insure we weren't just throwing ourselves into the field with a blank mind, improv doesn't always work the way you hoped. It makes more sense to at least have some sort of idea/script, it creates less stress amongst the group and means you don't have to waste more time on coming up with ideas from the top of your head. As a group of five, it meant all of us had to have a role in the production. Two of us ac...

 Continuity Editing. Putting related shots together to create a logic change in time despite having cuts between scenes. Creating continuous movements, time being the only thing that has to remain the same in order to allow the movie the freedom to flow in a correct, less confusing way. The purpose of continuity editing is to show time moving on without drastic changes or things that wouldn't make sense in the movie. An example of continuity editing could also be crosscutting, scenes that go back and forth continuously to show things happening at the same time. Non Continuity Editing The opposite to continuous editing, when the shots in a film aren't put together in an order that shows time being correctly ordered,  it's done to show the cuts that take away time being in a correct order. They can be used in scenes that go back in time and is similar to montage editing.   Example. Editing transitions Cuts are used to cut to a new scene without an effect, creating a si...

Potential to Be Amazing  The task at hand was to create a piece of promotional media in order to persuade people ages 15-19 looking to join college or to push them in the direction of thinking about further education. Because of this it means that our target audience fits into the social grade categories E and D. The video must be at least 30 seconds, making sure to not include any other students that don't want to be included as well as copyrighted logos and music. We will be adding on voice overs to explain why we (or other students that we include in our video) came to Sunderland college as well as an ending logo and having them all say "Unlock your potential." We were set the objective of researching already existing promotional media, posters, videos, ect... Looking at already existing posters was the first piece of progress I made. A lot of the posters I found used bright colours, less writing and bigger pictures, making it appeal more to a younger audience. They us...